VISIT FLANDERS BOOTH
VISIT FLANDERS BOOTH
Creative craftsmanship, personal service and quality of life are key values to Flanders. They were translated into a concept that's inpsired by the authentic Flemish café, brought in a contemporary way.
VISIT FLANDERS BOOTH
A 340 sqm booth with room for 20 fixed partners and 12 flexible ones. All together in one integrated concept built with stand constructor Publiganda.
VISIT FLANDERS BOOTH
Flemish classics such as gables, Bruges lace, chocolate tablets, cycling, ... translated into a relevant contemporary experience that helped position Flanders as 'State of the Art'.
VISIT FLANDERS BOOTH
The six Flemish 'art cities' had their fixed spot on the central counter of the bar. With clear signing, a promotional movie and space for some selected real-life items each city could promote itself in a personal way.
VISIT FLANDERS BOOTH
The booth's center piece was a real bar were guests could wait for their appointment while enjoying an authentic Flemish beer.
VISIT FLANDERS BOOTH
The entrance of the booth featured six thematical showcases. All dedicated to the World War Centenary.
VISIT FLANDERS BOOTH
The launch of the new 'Toerisme Vlaanderen' booth in London was also the premiere of the Flanders logo with the slogan 'State of the Art'.
VISIT FLANDERS BOOTH
Each 'fixed' partner exhibitor had its own workspace, wifi connection, personal stock and seating space for it's guests.
VISIT FLANDERS BOOTH
The lounge served as a cosy space for informal meetings.
VISIT FLANDERS BOOTH
The backwall of the bar highlighted a carefully selected range of Flemish regional products. From beer and mustard to sweets and chocolate.
VISIT FLANDERS BOOTH
The new identity of Flanders was reflected in every detail.
VISIT FLANDERS BOOTH
The facade of the stand with the Flanders logo and a split screen animation showing Flanders geographical position and highlights.
VISIT FLANDERS BOOTH
Architectural volumes and bridges created a concept that was open but intimate and comfortable at the same time.
VISIT FLANDERS BOOTH
The use of authentic materials gave the booth an exceptionally warm and welcoming look.
VISIT FLANDERS BOOTH
More than 300 VIP-guests attended the official opening of the booth.
VISIT FLANDERS BOOTH
We partnered with Flemish design companies and producers for furniture, lighting and ceramics. Every detail breathed Flemish state of the art.
VISIT FLANDERS BOOTH
The front-side of the stand functioned like a hotel-lobby. People were welcomed, informed and guided to their appointment.
VISIT FLANDERS BOOTH
Six showcases with room for communication, movies and thematical objects.
VISIT FLANDERS BOOTH
Flanders Fields 14-18, which was showcased in the Flanders booth, showed that memories don't fade away. On the contrary, the burning desire for peace stays alive.
VISIT FLANDERS BOOTH
The poppy as a symbol for Flanders Fields and peace linked the six showcases visually together.