FLANDERS BRUSSELS TRAVEL FORUM
NIGHT OF THE FLEMISH MASTERS
During the FBTF networking event we wanted guests in Flanders to experience this delicate balance of tradition and innovation. Our challenge was to transform the historical theme of the Flemish Masters into a contemporary icon of pioneering craftsmanship.
FLANDERS BRUSSELS TRAVEL FORUM
NIGHT OF THE FLEMISH MASTERS
Large panels with paintings by famous Flemish Masters were the backdrop to typically Flemish food buffets. Each buffet was themed in color and content to one of the Flemish Masters' paintings.
FLANDERS BRUSSELS TRAVEL FORUM
NIGHT OF THE FLEMISH MASTERS
Flanders is a pocket-sized metropolis with a diverse range regarding gastronomy, culture and tourism.
FLANDERS BRUSSELS TRAVEL FORUM
NIGHT OF THE FLEMISH MASTERS
Flanders Brussels Travel Forum and the subsequent Tourism Flanders networking event targeted a wide public of Leisure and MICE professionals from Belgium and abroad. People with their profession have often seen a large part of the world.
FLANDERS BRUSSELS TRAVEL FORUM
NIGHT OF THE FLEMISH MASTERS
Our event concept for Flanders Brussels Travel Forum was a discovery in all areas: cultural, gastronomic, musical... Only with a perfectly orchestrated experience we could still surprise the rather spoiled audience of world travelers.
FLANDERS BRUSSELS TRAVEL FORUM
NIGHT OF THE FLEMISH MASTERS
When we think of Flanders, we think about pioneering craftsmanship. As a region Flanders is a small, central location in Europe and in the world, where past and future go hand in hand.
FLANDERS BRUSSELS TRAVEL FORUM
NIGHT OF THE FLEMISH MASTERS
Although Ghelamco Arena and Handelsbeurs are each other’s opposites in terms of location, look and function, together they shape the Flanders Brussels Travel Forum experience of the visitor and can’t be separated from each other.
FLANDERS BRUSSELS TRAVEL FORUM
NIGHT OF THE FLEMISH MASTERS
The evenings menu with all dishes and at which Flemish Master panel to find them.
FLANDERS BRUSSELS TRAVEL FORUM
NIGHT OF THE FLEMISH MASTERS
Typical Flemish dishes like Genste Waterzooi, stew and of course fries were served during the walking dinner.
FLANDERS BRUSSELS TRAVEL FORUM
NIGHT OF THE FLEMISH MASTERS
The Night of the Flemish Masters took place in de Handelsbeurs in Ghent, Monday the 22nd of February.
FLANDERS BRUSSELS TRAVEL FORUM
NIGHT OF THE FLEMISH MASTERS
The Rubens buffet featured the painting ‘The Adoration of the Magi’.
FLANDERS BRUSSELS TRAVEL FORUM
NIGHT OF THE FLEMISH MASTERS
For foreign guests, the Flanders Brussels Travel Forum started early in the morning with professional workshops in the brand new Ghelamco Arena on the city's outskirts. At the end of a long day, they moved to the Handelsbeurs in the historic centre of Ghent for a more relaxing part of their trip.
FLANDERS BRUSSELS TRAVEL FORUM
NIGHT OF THE FLEMISH MASTERS
The Bruegel buffet featured the painting ‘Winter Landscape with Skaters and Bird Trap’.
FLANDERS BRUSSELS TRAVEL FORUM
NIGHT OF THE FLEMISH MASTERS
3 buffets offered a wide selection of food.
FLANDERS BRUSSELS TRAVEL FORUM
NIGHT OF THE FLEMISH MASTERS
The food was served in cones and inspired by the colours used by the painters.
FLANDERS BRUSSELS TRAVEL FORUM
NIGHT OF THE FLEMISH MASTERS
The Van Eyck buffet featured the painting ‘The Virgin and Child with Canon van der Paele’.
FLANDERS BRUSSELS TRAVEL FORUM
NIGHT OF THE FLEMISH MASTERS
OSB was used as main material for event communication.
FLANDERS BRUSSELS TRAVEL FORUM
NIGHT OF THE FLEMISH MASTERS
The event was the perfect place for informal meetings.
FLANDERS BRUSSELS TRAVEL FORUM
NIGHT OF THE FLEMISH MASTERS
Large curtains hid the 3 Flemish Masters buffets from view, before the big reveal.
FLANDERS BRUSSELS TRAVEL FORUM
NIGHT OF THE FLEMISH MASTERS
Welcome speech by Peter De Wilde, CEO of Visit Flanders.
FLANDERS BRUSSELS TRAVEL FORUM
NIGHT OF THE FLEMISH MASTERS
Large screens showed footage of the event partners.
FLANDERS BRUSSELS TRAVEL FORUM
NIGHT OF THE FLEMISH MASTERS
A large OSB wall showcased the partners of the event.
FLANDERS BRUSSELS TRAVEL FORUM
NIGHT OF THE FLEMISH MASTERS
Information on the free shuttle service near the entrance.
FLANDERS BRUSSELS TRAVEL FORUM
NIGHT OF THE FLEMISH MASTERS
The aperitif was hosted by Duvel Moortgat.
FLANDERS BRUSSELS TRAVEL FORUM
NIGHT OF THE FLEMISH MASTERS
Guests taking pictures.
FLANDERS BRUSSELS TRAVEL FORUM
NIGHT OF THE FLEMISH MASTERS
Guests could take pictures in front of a green-screen, to place themselves in the missing panel of the Ghent Altarpiece.
FLANDERS BRUSSELS TRAVEL FORUM
NIGHT OF THE FLEMISH MASTERS
A live graffiti artist finished his painting of the Flemish Masters on stage.
FLANDERS BRUSSELS TRAVEL FORUM
NIGHT OF THE FLEMISH MASTERS
Grafitti artist Smates in action.
FLANDERS BRUSSELS TRAVEL FORUM
NIGHT OF THE FLEMISH MASTERS
1000 guests from more than 30 different countries attended the Flanders Brussels Travel Forum and the Night of the Flemish Masters.
FLANDERS BRUSSELS TRAVEL FORUM
NIGHT OF THE FLEMISH MASTERS
Later in the evening, music was provided by Blom Brothers.
FLANDERS BRUSSELS TRAVEL FORUM
NIGHT OF THE FLEMISH MASTERS
Dancing guests.
FLANDERS BRUSSELS TRAVEL FORUM
NIGHT OF THE FLEMISH MASTERS
All night long...
FLANDERS BRUSSELS TRAVEL FORUM
NIGHT OF THE FLEMISH MASTERS
Guest enjoyed themselves, and danced to the music.
FLANDERS BRUSSELS TRAVEL FORUM
NIGHT OF THE FLEMISH MASTERS
Live DJ set by Blom Brothers.
FLANDERS BRUSSELS TRAVEL FORUM
NIGHT OF THE FLEMISH MASTERS
The party was an ideal end to a memorable day.
FLANDERS BRUSSELS TRAVEL FORUM
NIGHT OF THE FLEMISH MASTERS
The Blom Brothers in action.
FLANDERS BRUSSELS TRAVEL FORUM
NIGHT OF THE FLEMISH MASTERS
The party lasted until 1 o'clock.