VISIT FLANDERS BOOTH
WINS DESIGN AWARD
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VISIT FLANDERS BOOTH
WINS DESIGN AWARD
Creative craftsmanship, personal service and quality of life are key values to Flanders. They were translated into a concept that's inpsired by the authentic Flemish café, brought in a contemporary way.
VISIT FLANDERS BOOTH
WINS DESIGN AWARD
A personal welcome at the entrance of the booth.
VISIT FLANDERS BOOTH
WINS DESIGN AWARD
Flemish classics such as gables, Bruges lace, chocolate tablets, cycling, ... translated into a relevant contemporary experience that helped position Flanders as 'State of the Art'.
VISIT FLANDERS BOOTH
WINS DESIGN AWARD
A 340 sqm booth with room for 20 fixed partners and 12 flexible ones. All together in one integrated concept built with stand constructor Publiganda.
VISIT FLANDERS BOOTH
WINS DESIGN AWARD
The booth offered a personal space to selected touristic partners
VISIT FLANDERS BOOTH
WINS DESIGN AWARD
The six Flemish 'art cities' had their fixed spot on the central counter of the bar. With clear signing, a promotional movie and space for some selected real-life items each city could promote itself in a personal way.
VISIT FLANDERS BOOTH
WINS DESIGN AWARD
Thematic highlights on Flemish heritage.
VISIT FLANDERS BOOTH
WINS DESIGN AWARD
The six Flemish 'art cities' had their fixed spot on the central counter of the bar. With clear signing, a promotional movie and space for some selected real-life items each city could promote itself in a personal way.
VISIT FLANDERS BOOTH
WINS DESIGN AWARD
Mo Ka made 6 short movies, representing Flanders' six art cities: Leuven, Ghent, Hasselt, Mechelen, Antwerp, Brughes and Brussels
VISIT FLANDERS BOOTH
WINS DESIGN AWARD
The facade of the stand with the Flanders logo and a split screen animation showing Flanders geographical position and highlights.
VISIT FLANDERS BOOTH
WINS DESIGN AWARD
The front-side of the stand functioned like a hotel-lobby. People were welcomed, informed and guided to their appointment.
VISIT FLANDERS BOOTH
WINS DESIGN AWARD
We partnered with Flemish design companies and producers for furniture, lighting and ceramics. Every detail breathed Flemish state of the art.
VISIT FLANDERS BOOTH
WINS DESIGN AWARD
Architectural volumes and bridges created a concept that was open but intimate and comfortable at the same time.
VISIT FLANDERS BOOTH
WINS DESIGN AWARD
The use of authentic materials gave the booth an exceptionally warm and welcoming look.
VISIT FLANDERS BOOTH
WINS DESIGN AWARD
The open entrance of the booth attraced visitors in a spontaneous way.
VISIT FLANDERS BOOTH
WINS DESIGN AWARD
Thematic showcases with room for communication, movies and thematical objects.
VISIT FLANDERS BOOTH
WINS DESIGN AWARD
Cosy and informal athmosphere in the lounge of the booth.
VISIT FLANDERS BOOTH
WINS DESIGN AWARD
In stead of a classic waiting area, a welcoming bar were visitors get introduced to Flemish specialties.
VISIT FLANDERS BOOTH
WINS DESIGN AWARD
Flanders Fields 14-18, which was showcased in the Flanders booth, showed that memories don't fade away. On the contrary, the burning desire for peace stays alive.
VISIT FLANDERS BOOTH
WINS DESIGN AWARD
The floorplan of the booth offered a clear overview.
VISIT FLANDERS BOOTH
WINS DESIGN AWARD
Cycling themed showcase.
VISIT FLANDERS BOOTH
WINS DESIGN AWARD
Flanders new identity reflected in communication, materials and colors.-
VISIT FLANDERS BOOTH
WINS DESIGN AWARD
The booth's center piece was a real bar were guests could wait for their appointment while enjoying an authentic Flemish beer.
VISIT FLANDERS BOOTH
WINS DESIGN AWARD
The bar highlighted a carefully selected range of Flemish regional products. From beer and mustard to sweets and chocolate.
VISIT FLANDERS BOOTH
WINS DESIGN AWARD
The perfect spot for business and pleasure.
VISIT FLANDERS BOOTH
WINS DESIGN AWARD
Every major Flemish city got a personal space on the booth.
VISIT FLANDERS BOOTH
WINS DESIGN AWARD
A small artisan chocolate gift box for every visitor.
VISIT FLANDERS BOOTH
WINS DESIGN AWARD
More than 300 VIP-guests attended the official opening of the booth.