SONY 3D WORLD
SONY 3D WORLD
The Sony 3D Experience booth was inspired by 3D wireframe models and had colorshifting exterior panels. It breathed 'experience'.
SONY 3D WORLD
Deconstructed spaces and trompe l'oeil effects desorientend the visitors and prepared them for a new experience.
SONY 3D WORLD
Sony's strong and sharp branding was clearly visible in all the zones of the booth.
SONY 3D WORLD
The design of the entrance was slick and glossy, in keeping with the Sony brand and in keeping with the target audience of smart, influential, fun-seeking early adopters.
SONY 3D WORLD
Mo Ka styled and selected the perfect hosts to guide the visitors into the 3D-TV-era.
SONY 3D WORLD
Ideal conditions were created to experience full HD 3D television.
View work
SONY 3D WORLD
The best way to tell people about new technology is fairly simple: let them try it out. Real-time demo time!
SONY 3D WORLD
The future is so bright, we gotta wear shades 3D goggles, baby!
SONY 3D WORLD
Shifting plates, faux perspective and sci-fi elements were used to ease visitors into the idea of discovering a whole new world.
SONY 3D WORLD
The booth had an optimized flow where visitors entered trough a central corridor and were guided into one of the two demo rooms.