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RANDSTAD'S HANDS UP FRESH TALENT
During April and May, the Hands Up For Fresh Talent Live Tour landed in no less than five Belgian college towns: Brussels, Louvain, Liège, Ghent and Antwerp.
RANDSTAD'S HANDS UP FRESH TALENT
Mo Ka has been rocking the Randstad summer festival campaigns since 2008.
This year, we looked beyond the traditional scope of creating a festival stand and/or online game. 2011 was to be the year of thinking big, creating a unique platform for fresh musical talent, partnering up with SonicAngel, one of the most innovative music industry players today, launching a nationwide real live tour and a social-media-powered online contest
RANDSTAD'S HANDS UP FRESH TALENT
Visitors could vote on their favorite Hands Up for Fresh Talent artist and win a ticket to one of the big summer festivals.
RANDSTAD'S HANDS UP FRESH TALENT
Three cherry-picked artists (Jerusalem Syndrome, Barefoot and the Shoes & Alice Avery ) performed live on stage while visitors voted for their favourite artist in the hope of winning festival tickets.
RANDSTAD'S HANDS UP FRESH TALENT
Three Belgian fashion bloggers had the opportunity to style artist Alice Avery. Blog posts were picked up all over the internet.
RANDSTAD'S HANDS UP FRESH TALENT
Visitors were handed their very own Randstad Rock Hands to cheer on their favourite bands. An on-site photographer snapped up the most original/enthusiastic visitors. The winner's 15 minutes of festival fame were made all the more unforgettable by handing them a backpack filled with festival survival goodies.
RANDSTAD'S HANDS UP FRESH TALENT
Staying true to Randstad festival traditions, the stand also allowed music fans to freshen up and brush their teeth.
RANDSTAD'S HANDS UP FRESH TALENT
The Randstad Hands Up For Fresh Talent stand drawed a crowd at the major festivals.
RANDSTAD'S HANDS UP FRESH TALENT
We helped Randstad translate it's core business (coaching talent and matching it with the right employer) to a festival environment.
RANDSTAD'S HANDS UP FRESH TALENT
The Hands Up For Fresh Talent online campaign was driven by a strong social media component: people who joined the Hands Up For Fresh Talent Facebook page could vote for their artist of choice and win tickets for their favourite festival. More than 5.000 fans gave us their thumbs up.
RANDSTAD'S HANDS UP FRESH TALENT
The iconic Randstad Rock Hand tied the campaign visually together.
RANDSTAD'S HANDS UP FRESH TALENT
The build-up of the Hands Up For Fresh Talent tour and contest deserved a worthy apotheosis: the open air Randstad festival stand with a giant rock hand at the heart of the stand.
RANDSTAD'S HANDS UP FRESH TALENT
Online influential and blogger Alex Deforce (of On Point ) posted news on the events on a dedicated tumblr site and the concept was also picked up by numerous other blogs & assorted online and offline media.