OLA SUMMER TIME
OLA SUMMER TIME
A pop-up beach bar with an eco-design open bar and a magnificent view on the Schelde River.
OLA SUMMER TIME
Summertime = ice cream time.
OLA officially kicked off the summer on the 25th of March
OLA SUMMER TIME
The pop-up beach club was open for 3 days.
OLA SUMMER TIME
On saturday 24/3, OLA treated the whole country with a free ice cream with this full-page top topical.
OLA SUMMER TIME
The summer countdown was strengthened by a print campaign in the major Belgian newspapers. 1,7 million copies distributed and 74 countdown ads the week before summer time.
OLA SUMMER TIME
Thanks to our collaboration with a selection of fashion bloggers, fashionable ice-cream lovers danced the night away.
OLA SUMMER TIME
Summertime = ice cream time.
OLA officially kicked off the summer >on the 25th of March and turned Antwerp into summer city.
OLA SUMMER TIME
A dedicated website motivated both retailers and consumers to become summer- and ice cream ready!
OLA SUMMER TIME
With a magnificent view over Antwerp and a beautiful sunset on the Schelde river, Waagnatie was a top location for the summer event.
OLA SUMMER TIME
The first beach party of the year, counting down to daylight savings time, when the clock struck 2am and became 3am in a heartbeat.
OLA SUMMER TIME
Sofie, from the most famous Belgian blog Fashionata, was our professional jury and chose the most fashionable summer-proof partygoer.
OLA SUMMER TIME
Retailers received a 'Ready for the Summertime' starter-kit and registered online as ice-cream ambassadors.