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CARREFOUR FROZEN FOOD BRANDING
The upgrade of the froozen food category was commissioned by Ola for Carrefour supermarkets.
The goal was to create a feeling of warm family fun and market freshness in the frozen food section.
CARREFOUR FROZEN FOOD BRANDING
Not only the outside but also the details on the inside of the freezers were part of the communication concept.
CARREFOUR FROZEN FOOD BRANDING
Images of children, having fun with food, created a warm athmosphere and appealed to the target customers.
CARREFOUR FROZEN FOOD BRANDING
The communication concept was implemented on all types of freezers to create a coherent image.
CARREFOUR FROZEN FOOD BRANDING
The sales impact was exceptionnally high and kept the same level even months after the remodeling.
CARREFOUR FROZEN FOOD BRANDING
Every category was assigned its own color to make it easy for customers to navigate through the category.
CARREFOUR FROZEN FOOD BRANDING
The Carrefour in Waterloo was implemented as the pilot store.
CARREFOUR FROZEN FOOD BRANDING
A colorful and efficient frozen food section.
CARREFOUR FROZEN FOOD BRANDING
Clear and simple communication throughout the entire frozen food category.
CARREFOUR FROZEN FOOD BRANDING
We provided the entire frozen food section with coherent communication. Even the railstrips were part of it.
CARREFOUR FROZEN FOOD BRANDING
Chalkboard as the direct link between children's drawings and fresh market.
CARREFOUR FROZEN FOOD BRANDING
A positive feeling in all segments.