MENTOS COOLEST #WILFIE
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MENTOS COOLEST #WILFIE
The Mentos #Wilfie roadshow was featured at 12 festivals and student days. With its 2,5 m wide, 6 m long and almost 3,5 ton weight, the Mentos windtunnel was without any doubt an impressive appearance on the Belgian roads.
MENTOS COOLEST #WILFIE
The Mentos windtunnel was a real eyecather on every occasion and the youngsters didn't mind to queue to make their coolest #Wilfie. We managed to handle up to 60 groups an hour and waiting times were never more then a few minutes.
MENTOS COOLEST #WILFIE
Not only the active participants had a great time in the Mentos windtunnel. The spectators outside were also highly entertained while watching the next #Wilfie being made.
MENTOS COOLEST #WILFIE
No strings attached in the Mentos windtunnel, just spread your wings and fly on the airstream of the giant windmachine.
MENTOS COOLEST #WILFIE
The coolest #Wilfie hosts captured all participants leaving the tunnel and ensured an instant registration for the online Facebook contest.
MENTOS COOLEST #WILFIE
A few seconds after leaving the windtunnel, the participants got their #Wilfie already in the mailbox and could start sharing and promoting their picture.
MENTOS COOLEST #WILFIE
The mighty 'Hurricane' windmachine: 1,80 m diameter, 40 horsepower and wind speeds up to 10 beaufort!
MENTOS COOLEST #WILFIE
Strike a pose. The live view in the Mentos windtunnel inspired youngsters for the most creative #Wilfie pictures.
MENTOS COOLEST #WILFIE
Participants could check their #Wilfie pose on the spot thanks to the front camera and live screen view installed at the bottom of the fan.
MENTOS COOLEST #WILFIE
The pictures of the windtunnel were immediately published on the #Wilfie contest tab at the Mentos Facebook page. With almost 5.000 #Wilfies and over 14.000 active participants, our goals were more than achieved.
MENTOS COOLEST #WILFIE
The Mentos windtunnel was also the main point of entry for the online Facebook contest. Participating was a piece of cake: just share and collect the most likes for your coolest #Wilfie.
MENTOS COOLEST #WILFIE
Hanging out at the Mentos windtunnel.
MENTOS COOLEST #WILFIE
The strong blue LED lighting inside turned the Mentos windtunnel into a futurist landing strip at night.
MENTOS COOLEST #WILFIE
The Mentos windtunnel also manoeuvred through the narrow streets of the historic city centers of Mechelen, Gent and Leuven to entertain the student audience.
MENTOS COOLEST #WILFIE
A heavy-duty Mentos pick-up truck pulled the tunnel to its final destination on all festivals and student days.
MENTOS COOLEST #WILFIE
The Mentos windtunnel for 2 days at Krammerock, still making #Wilfies until the early morning hours.
MENTOS COOLEST #WILFIE
Safety first! The Mentos windtunnel operator ensured all participants put on the safety glasses and no one could enter the tunnel in a 'doubtful state of consciousness'.
MENTOS COOLEST #WILFIE
No matter if you were a girl or a boy, teen or adult, posh or grunge: everyone had a good time in the Mentos windtunnel!