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MAGNUM PLEASURE HUNT IN THE CITY
Participants could pre-register online or register on the iPads at the registration desk in the Magnum Pleasure bar.
They received a Pleasure Map and shopping bag.
MAGNUM PLEASURE HUNT IN THE CITY
The Magnum Pleasure bar and starting point of the pleasure hunt was a pop-up container concept that traveled to the participating cities.
MAGNUM PLEASURE HUNT IN THE CITY
Magnum Infinity turned the 6 biggest Belgian shopping cities into pleasure hunting grounds for exclusive deals and presents in the best shops around.
MAGNUM PLEASURE HUNT IN THE CITY
The Magnum Pleasure Hunt in the City was supported by a bannering campaign in 3 waves and a partnership with Citysecrets.
MAGNUM PLEASURE HUNT IN THE CITY
The Magnum Pleasure Bar was thé place to be on the day of the Magnum Pleasure Hunt in the City.
MAGNUM PLEASURE HUNT IN THE CITY
The Pleasure Hunt in the City was set in the main shopping areas of Ghent, Antwerp, Brussels, Liège, Hasselt and Namur.
MAGNUM PLEASURE HUNT IN THE CITY
Live DJ, free manicure and massage made the pleasure more intense.
Magnum Pleasure Hunt in the City
To increase the impact of the activation several contests were organized. People could win €25 gift vouchers through Facebook, Yunomi, radio and several fashion blogs.
MAGNUM PLEASURE HUNT IN THE CITY
Mirrored panels reflected the idea of infinity in the interior of the Pleasure Bar.
MAGNUM PLEASURE HUNT IN THE CITY
We had the biggest fashion bloggers of Belgium to be ambassador and personal guide for the Magnum Pleasure Hunt in the City for their hometown.
MAGNUM PLEASURE HUNT IN THE CITY
Our Magnum Infinity bar tender served the new Magnum Infinity and Barza Cava (our partner in longer lasting pleasure)
MAGNUM PLEASURE HUNT IN THE CITY
On the website, which was integrated with Facebook, people could check out the Pleasure Spots, plan their Pleasure Hunt and pre-register for the Magnum Pleasure Hunt in their City.
MAGNUM PLEASURE HUNT IN THE CITY
Magnum partnered up with Barza Cava.
MAGNUM PLEASURE HUNT IN THE CITY
The Magnum Pleasure team warmed up the press for the Magnum Pleasure Hunt in the City, via an extended editor's tour.