LEVI'S DENIM TOOLKIT
LEVI'S DENIM TOOLKIT
The global Live in Levi's campaign was axed around the iconic Levi's garments and the stories that consumers live in them. We developed the Levi's Denim Toolkit to help and inspire Levi's owners to live and re-live their denim stories.
LEVI'S DENIM TOOLKIT
The Levi's Denim Toolkit featured a section for denim customisation and a section for denim repair.
LEVI'S DENIM TOOLKIT
The box featured products and accessories that were globally sourced, like here the Denim Wash from New York.
LEVI'S DENIM TOOLKIT
The toolkit also contained several original Levi's elements like badges, thread and denim swatches.
LEVI'S DENIM TOOLKIT
Press relations received a premium version of the Levi's Denim Toolkit which included a personal pair of 501®
LEVI'S DENIM TOOLKIT
The design of the toolkit was in line with Levi's refreshed retail image and inspired by the iconic sewing box
LEVI'S DENIM TOOLKIT
The toolkit included a practical guide with basic step by step instructions for repairing and customising your Levi's.
LEVI'S DENIM TOOLKIT
The premium boxes were distributed in the European market
LEVI'S DENIM TOOLKIT
Content, art direction, design & photography of the instructional customisation guide was done by Mo Ka.
LEVI'S DENIM TOOLKIT
The Toolkit was featured on Levi's online shopping platform and in Levi's POS worldwide.
LEVI'S DENIM TOOLKIT
The smaller consumer version had the same features as the press version. It had two separate layers: one layer for customisation items and one for repair items
LEVI'S DENIM TOOLKIT
The typical sewing box hinges.
LEVI'S DENIM TOOLKIT
The Levi's Denim Toolkit was exclusively available as a gift with purchase.
LEVI'S DENIM TOOLKIT
Iconic brand details.
LEVI'S DENIM TOOLKIT
Content, art direction, design & photography of the instructional repair guide was done by Mo Ka.
LEVI'S DENIM TOOLKIT
We provided Levi's with a set of promotional images that were used on-line as well as off-line.
LEVI'S DENIM TOOLKIT
Step by step instructions on how to toughen up your pair of Levi's.
LEVI'S DENIM TOOLKIT
Started by us. Finished by you. This perfectly summarised the idea of the campaign and gift item.
LEVI'S DENIM TOOLKIT
The consumer version of the Denim Toolkit fitted a wide range of customisation and repair items. Allmost every inch of space was used.
LEVI'S DENIM TOOLKIT
The booklet had two sections with two different covers, to separate the customisation from the repair part.