HUAWEI TELECOM SEEDS FOR THE FUTURE
Every year Huawei Technologies Belgium invites 16 students from Belgium's leading universities for a 2-week work experience scheme in China. Mo Ka helped Huawei to transform it's universiy briefings into a dynamic event.
HUAWEI TELECOM SEEDS FOR THE FUTURE
A strong identity was designed for the Seeds for the Future Roadshow.
HUAWEI TELECOM SEEDS FOR THE FUTURE
The visual style which we developed mixed Oriental Exotism with cutting edge technology.
HUAWEI TELECOM SEEDS FOR THE FUTURE
Flexible and strong branding elements to take over the universty halls.
HUAWEI TELECOM SEEDS FOR THE FUTURE
A mini-site was developed with the program's timeline.
HUAWEI TELECOM SEEDS FOR THE FUTURE
Students were briefed in 4 universities on the program and procedure to participate.
HUAWEI TELECOM SEEDS FOR THE FUTURE
Inside and outside communication supported the roadshow.
HUAWEI TELECOM SEEDS FOR THE FUTURE
Huawei red beacons guided the students to the aula.
HUAWEI TELECOM SEEDS FOR THE FUTURE
Briefing sessions on the Seeds for the Future program were organised in KU Leuven, VUB, Louvain-la-Neuve and UGent.
HUAWEI TELECOM SEEDS FOR THE FUTURE
DND-hangtags were designed as a reminder of the roadshow.
HUAWEI TELECOM SEEDS FOR THE FUTURE
Every student received a custom "Seeds for the Future"-USB card with the full briefing.
HUAWEI TELECOM SEEDS FOR THE FUTURE
Enthousiastic students holding the 'key' to 2-week working experience in China.
HUAWEI TELECOM SEEDS FOR THE FUTURE
Students of last year's 'Seeds for the Future' program testified that it was "an extraordinary experienc".
HUAWEI TELECOM SEEDS FOR THE FUTURE
Q&A session with the students.
HUAWEI TELECOM SEEDS FOR THE FUTURE
Huawei brand visibility.
HUAWEI TELECOM SEEDS FOR THE FUTURE
Posters with tear-off reminder strips were used to announce the roadshow.
HUAWEI TELECOM SEEDS FOR THE FUTURE
Discovering Chinese culture and historical landmarks are an important part of the 2-week program.
HUAWEI TELECOM SEEDS FOR THE FUTURE
Informal networking was possible after the presentations.
HUAWEI TELECOM SEEDS FOR THE FUTURE
Student who attended the briefing sessions were invited for some food and drinks.
HUAWEI TELECOM SEEDS FOR THE FUTURE
16 ICT students were finally selected for a journey into China