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HUAWEI CONSUMER BUSINESS LAUNCH
As a relatively young player on the Belgian consumer market, Huawei wanted to invite it's key clients to it's first Belgian Consumer Business Launch Event. A V.I.P. event themed 'World of Possibilities'.
HUAWEI CONSUMER BUSINESS LAUNCH
The launch event was organised in the fascinating setting of the Royal Planetarium in Brussels. A setting which was easy accessible for Huawei's guests who came from all over the country.
HUAWEI CONSUMER BUSINESS LAUNCH
A giant inflatable dome served as a star-gateweay. Invitees were invited to step inside and discover Huawei's world of possibilities.
HUAWEI CONSUMER BUSINESS LAUNCH
Strong concept branding and visibility on the outside of the Royal Planetarium.
HUAWEI CONSUMER BUSINESS LAUNCH
Warm coloured lights and the Huawei 'possiblities' branding set an athmosphere of power and innovation.
HUAWEI CONSUMER BUSINESS LAUNCH
A team of hostesses welcomed the visitors and everybody was provided with a personalized magnetic badge to make networking easy.
HUAWEI CONSUMER BUSINESS LAUNCH
The dome of the Royal Planetarium and it's audio-visual infrastructure were used to create a full custom show. It blended star-travel, with international keynote speakers and branded movies. A 360° full sensory experience.
HUAWEI CONSUMER BUSINESS LAUNCH
Sophisticated graphic details were applied to customize all decoration and furniture.
HUAWEI CONSUMER BUSINESS LAUNCH
Visitors were taken on a fascinating trip into space. 'Fasten your seatbelts and prepare for launch'
HUAWEI CONSUMER BUSINESS LAUNCH
Hudson Liu, CEO of Huawei Technologies Belgium, started with an introduction of the broader Huawei picture.
HUAWEI CONSUMER BUSINESS LAUNCH
The dome unfolds and the Huawei universe awaitens.
HUAWEI CONSUMER BUSINESS LAUNCH
Other inspiring speakers that night where Iron Man and founder of To Walk Again, Marc Herremans, Director of Consumer Business Group Belux, Robbert De Graaf and CMO of Device Department Western Europe, Andrew Connel.
HUAWEI CONSUMER BUSINESS LAUNCH
Every detail was of part the full Huawei experience.
HUAWEI CONSUMER BUSINESS LAUNCH
After the show, the visitors got treated to a walking dinner.
HUAWEI CONSUMER BUSINESS LAUNCH
The branding was reflected in the miticulous color use.
HUAWEI CONSUMER BUSINESS LAUNCH
An excellent setting was created for networking.
HUAWEI CONSUMER BUSINESS LAUNCH
A suchi belt and tasteful food all in the red and white brand colors.
HUAWEI CONSUMER BUSINESS LAUNCH
Next to the personal print-invitation, invitees were contacted and updated regularly via email.
HUAWEI CONSUMER BUSINESS LAUNCH
The planetarium proved to be an excellent location to discover Huawei's World of Possibilities.
HUAWEI CONSUMER BUSINESS LAUNCH
Some drinks and music set the mood.
HUAWEI CONSUMER BUSINESS LAUNCH
The giftbag contained, next to the personalised gift item, some red Huawei-fortune cookies.
HUAWEI CONSUMER BUSINESS LAUNCH
Guests were invited with a personal letter from Huawei Belgium's CEO, Mr. Hudson Liu
HUAWEI CONSUMER BUSINESS LAUNCH
An exclusive gift bag awaited every visitor at the end of the evening.
HUAWEI CONSUMER BUSINESS LAUNCH
The bag included an instruction-kit to order the newest Huawei Ascend G6 with a personal message engraved.
HUAWEI CONSUMER BUSINESS LAUNCH
The welcome desk served as gift-display as well as a product-showcase.
HUAWEI CONSUMER BUSINESS LAUNCH
Branded goodie bags for every visitor
HUAWEI CONSUMER BUSINESS LAUNCH
On the event website people could check the full program and register for the event. Event pictures were added after the event and a section to personalise the Huawei Ascend G6 which every guest received.