HUAWEI IGNITE YOUR CREATIVITY EVENT
Huawei wanted to launch it's new P8 phone. A smartphone with extreme low light sensitivity. It was immediately clear that we would have to give light the leading part in it's launch event.
HUAWEI IGNITE YOUR CREATIVITY EVENT
The Coudenberg Palace - the former Royal palace - was proposed as a central, accessible and prestigeous location. Theatrical lighting and vertical banners, combined with red light gave the entrance a dramatic and strongly branded look.
HUAWEI IGNITE YOUR CREATIVITY EVENT
We took low light very literally. The vast network of underground cellars were the perfect setting for the exclusive event.
HUAWEI IGNITE YOUR CREATIVITY EVENT
A visual image was designed for the event which reflected the 'endless' symbol in a light painting way.
HUAWEI IGNITE YOUR CREATIVITY EVENT
Guests were updated at several moments on the event programme and practicalities.
HUAWEI IGNITE YOUR CREATIVITY EVENT
Going downstairs at the Coudenberg caves. An exciting walk into a multi-sensorial low light experience.
HUAWEI IGNITE YOUR CREATIVITY EVENT
A warm welcome for the VIP guests.
HUAWEI IGNITE YOUR CREATIVITY EVENT
Our hosts reflected the exciting and explorative athmosphere.
HUAWEI IGNITE YOUR CREATIVITY EVENT
XL Led tickers informed visitors on the event's programme.
HUAWEI IGNITE YOUR CREATIVITY EVENT
Huawei branding in every detail.
HUAWEI IGNITE YOUR CREATIVITY EVENT
The classic presentation setup was turned around. Guests were invited to walk through the caves. Three keynote speeches were done in three separate locations. An explorative way to discover Huawei business plans for the coming year.
HUAWEI IGNITE YOUR CREATIVITY EVENT
Black cocktails were served as aperitif.
HUAWEI IGNITE YOUR CREATIVITY EVENT
There was no infrastructure present in the Coudenberg caves. Everything had to be provided.
HUAWEI IGNITE YOUR CREATIVITY EVENT
The whole venue bathed in a red low light glow.
HUAWEI IGNITE YOUR CREATIVITY EVENT
The ideal moment for an informal talk with some key accounts.
HUAWEI IGNITE YOUR CREATIVITY EVENT
The athmosphere was mysterious, exciting and warm.
HUAWEI IGNITE YOUR CREATIVITY EVENT
The athmosphere was mysterious, exciting and warm.
HUAWEI IGNITE YOUR CREATIVITY EVENT
Theatrical setting with red light and XL LED tickers.
HUAWEI IGNITE YOUR CREATIVITY EVENT
Every presentation room got a different low-light setting: led-squares, lasers, light maze.
HUAWEI IGNITE YOUR CREATIVITY EVENT
All new Huawei product releases were available for hands on tryout.
HUAWEI IGNITE YOUR CREATIVITY EVENT
Piece the resistance was the premiere of the new Huawei P8 smartphone.
HUAWEI IGNITE YOUR CREATIVITY EVENT
A dramatic product demo setup with red light background and white light highlights gave the Huawei products an almost sacred aura.
HUAWEI IGNITE YOUR CREATIVITY EVENT
The explorative way of discovering the keynote presentations suprised the audience.
HUAWEI IGNITE YOUR CREATIVITY EVENT
The visual theme was applied in every detail.
HUAWEI IGNITE YOUR CREATIVITY EVENT
Huawei staff was wore a LED ticker badge with their name, function and personal message.
HUAWEI IGNITE YOUR CREATIVITY EVENT
International guest speakers enlighted the guests with Huawei business insights.
HUAWEI IGNITE YOUR CREATIVITY EVENT
Hosts were easy to recognise with a red headlight and LED ticker badge.
HUAWEI IGNITE YOUR CREATIVITY EVENT
The audience was very amused.
HUAWEI IGNITE YOUR CREATIVITY EVENT
The hosts wore red headlights and guided the audience through the maze of the Coudenberg caves.
HUAWEI IGNITE YOUR CREATIVITY EVENT
A low-light dance performance to break with the keynote speeches.
HUAWEI IGNITE YOUR CREATIVITY EVENT
The combination of laser mase and led poi gave the perfect opportunitiy to take low light pictures with the new Huawei P8.
HUAWEI IGNITE YOUR CREATIVITY EVENT
The led poi dancer's climax revealed images and text messages. A suprising finale of a spectacular dance.
HUAWEI IGNITE YOUR CREATIVITY EVENT
Exploring the Coudenberg caves.
HUAWEI IGNITE YOUR CREATIVITY EVENT
Due to the protected micro-athmoshpere of the Coudenberg caves dinner had to be cold. A challenge for the talented crew of SIR-catering.
HUAWEI IGNITE YOUR CREATIVITY EVENT
The food styling was red and black in every detail.
HUAWEI IGNITE YOUR CREATIVITY EVENT
The informal dinner and drinks was the ideal moment for business networking.
HUAWEI IGNITE YOUR CREATIVITY EVENT
The red laser drew the names of all invited companies on the wall.
HUAWEI IGNITE YOUR CREATIVITY EVENT
Guests had the chance for a hands on experience with the P8.
HUAWEI IGNITE YOUR CREATIVITY EVENT
Light drawing with the Huawei P8.
HUAWEI IGNITE YOUR CREATIVITY EVENT
All event pictures were made available on the event website.
HUAWEI IGNITE YOUR CREATIVITY EVENT
Guests receive a black and red foodie bag at the end of the evening.