HARTMANN TRUNKSHOW HARRODS
Recently Hartmann acquired the original steamer trunks of Lauren Bacall and Humphrey Bogart, the most evocative couple of black and white movies. These 2 iconic Hartmann masterpieces were the perfect base for an inspiring trunk show which premiered at Harrods London.
HARTMANN TRUNKSHOW HARRODS
It’s also an iconic brand with a strong heritage that is a symbol of excellence to generations of customers.
HARTMANN TRUNKSHOW HARRODS
Hartmann is a brand with a long history and has been the favorite travel luggage of a lot of celebrities in the past.
HARTMANN TRUNKSHOW HARRODS
Hartmann is an icon of premium craftsmanship from the past and for the future.
HARTMANN TRUNKSHOW HARRODS
Storytelling on the display cases.
HARTMANN TRUNKSHOW HARRODS
Our goal was to position Hartmann as an iconic brand between heritage and innovation, build brand awareness on a global scale and generate buzz and excitement with press, consumers and trade.
HARTMANN TRUNKSHOW HARRODS
We worked with larger than life icons for traveling and film.
HARTMANN TRUNKSHOW HARRODS
Already since its origin as American Trunkmakers in 1877, Hartmann has a mission to provide premium crafted luggage. Today it still continues to innovate the category of luxury travel.
HARTMANN TRUNKSHOW HARRODS
Our exhibition booth concept for TFWA Cannes built the bridge between Hartmann’s heritage of the past and its relevance to the future generations of travellers.
HARTMANN TRUNKSHOW HARRODS
The Hartmann Trunk Show targets a mixed audience of local teams, store buyers, mall managers, high-end consumers, local press...
HARTMANN TRUNKSHOW HARRODS
Looking at a series of vintage celebrity trunks is interesting, but would probably not create the buzz and excitement we were looking for on its own. Our concept for the Hartmann Trunk Show connected with the cosmopolitan travellers and exceeded their expectations.
HARTMANN TRUNKSHOW HARRODS
The contrast of aluminium against the brass of the booth made the display case with the new 7R Master stand out.
HARTMANN TRUNKSHOW HARRODS
The Hartmann Trunk Show follows the design and concept of the Hartmann booth design.
HARTMANN TRUNKSHOW HARRODS
Led strips lighted the displayed trunks.
HARTMANN TRUNKSHOW HARRODS
LCD screens gave the film noir mood and show workshop footage.
HARTMANN TRUNKSHOW HARRODS
Large illuminated theatrical signs gave an impression of vintage cinema.
HARTMANN TRUNKSHOW HARRODS
Bogart’s trunk was accompanied by props to give the feel of the time period.
HARTMANN TRUNKSHOW HARRODS
Frame structure display cases exhibited Bacall and Bogart’s trunks.
HARTMANN TRUNKSHOW HARRODS
All considered locations are typically prestigious high-traffic locations: Harrods London, Printemps Paris, Kadéwé Berlin, Copenhagen Airport, Cannes Filmfestival.