HARTMANN BOOTH
Hartmann is a brand with a proud heritage of the finest craftsmanship. As travel has evolved over time, so have travel cases, from classic pullmans and strudy trunks to the sleek carry-ons. MO KA was commissioned to design Hartmann's first booth at the TFWA fair in Cannes.
HARTMANN BOOTH
The setting we designed for the premium luggage brand breathed a mix of luxury and craftmanship.
HARTMANN BOOTH
Flexible workshop lamps highlighted the products.
HARTMANN BOOTH
Brass and aluminium metal stretch mesh was used to create a premium feel with a contemporary touch.
HARTMANN BOOTH
Craftmanship and innovation are key values of Hartmann. They are translated through metalic materials and a premium workshop feel.
HARTMANN BOOTH
Frame structure presentation walls displayed the products, lit with led strips, integrated in the metal profiles.
HARTMANN BOOTH
The LCD screen showed Hartmann artisan workshop footage.
HARTMANN BOOTH
The see-through mesh and sections without a backdrop gave the booth an open feel. From the inside as well as from the outside.
HARTMANN BOOTH
Strong branding in a classy way combined with luxury details.
HARTMANN BOOTH
We used leather details in the booth to keep the structure attached together. A reflection of the leather details in the premium suitcases.
HARTMANN BOOTH
Central workshop table for informal meetings.
HARTMANN BOOTH
The integrated LED strips highlighted the products and emphasized the verticallity in the suitcase designs.
HARTMANN BOOTH
7R MASTER GLORIFIER.
The aluminium 7R Master, this season's innovation and key product, is reflected in the use of materials, a slim frame and aluminum stretch mesh as backdrop.
HARTMANN BOOTH
7R MASTER GLORIFIER.
The glorifier has built-in LED strips and a flexible workshop lamp to highlight the new 7R Master.
HARTMANN BOOTH
7R MASTER GLORIFIER.
The glorifier had a leather workshop top with compartments that showed the parts of the suitcase. and an integrated screen with making of footage. The integrated screen showed a short movie of a Hartmann artisan, making a 7R Master suitcase.
HARTMANN BOOTH
7R MASTER GLORIFIER. The contrast of aluminum against the brass of the booth made the glorifier stand out.
HARTMANN BOOTH
Detail of the new 7R Master.
HARTMANN BOOTH
The strech mesh back of the booth offered visibility on both sides of the booth.
HARTMANN BOOTH
Small branded details gave the booth a premium feel.
HARTMANN BOOTH
The grid of booth was designed to be scalable. The booth can be adapted in function of available space and product range.
HARTMANN BOOTH
Hartmann's first presence at the TFWA in Cannes was a great success and launched the brand in the European market.