BREF LAVENDER PARADISE
A Garden of Eden with a bubbling water fountain in a field of true lavender for the refreshing launch of new Bref Power Activ’ Lavender.
BREF LAVENDER PARADISE
Hundreds of real lavender plants played a leading role in the lavender oasis.
BREF LAVENDER PARADISE
'Breathe the Provence' was our claim for the launch of the new Bref Power Activ' - Lavender fresh.
BREF LAVENDER PARADISE
The 'Lavender Paradise' toured 3 major shopping cities in 4 weeks and plugged in to several shopping events.
BREF LAVENDER PARADISE
The central fountain reached a height of 4 meter and embodied the power and freshness of Bref Power Activ'
BREF LAVENDER PARADISE
4 ipads were available to participate in the "Breathe the Provence" game and get a chance to win a one week stay in the Provence.
BREF LAVENDER PARADISE
The interactive game was developed to be adaptative and playable on all computers and mobile devices, extending the game reach to a maximum.
BREF LAVENDER PARADISE
On the iPad-stands people could easily participate in the interactive game while they feeled and breathed lavender freshness.
BREF LAVENDER PARADISE
Participating in the interactive game in a real idyllic lavender paradise setting.
BREF LAVENDER PARADISE
The game introduced the 4 active elements to the players. Lavender-freshness was the new one.
BREF LAVENDER PARADISE
A proud Bref-logo was installed over the fountain.
BREF LAVENDER PARADISE
A team of lavender-fresh hosts with a Provence-touch invited people to enter the oasis and participate in the game.
BREF LAVENDER PARADISE
The 'Lavender Paradise' tent was an attractive, pleasant and refreshing spot in all city locations.
BREF LAVENDER PARADISE
Real lavender and natural elements gave a premium and authentic look.
BREF LAVENDER PARADISE
Everybody who participated received a scratch & win card to extend the experience. This card was also a reduction-coupon and provided a solid sales-link to the campaign.
BREF LAVENDER PARADISE
The sound of fresh water and visual power of a 4 meter high fountain.
BREF LAVENDER PARADISE
After the game's intstructions, the four Bref Power Activ' balls went white and started shuffling. Players had to watch carefully and point to the lavender-ball at the end of the game.
BREF LAVENDER PARADISE
The round fountain had a spanwidth of 3 meter. The complete oasis was 8 meter large and 6 meter high.
BREF LAVENDER PARADISE
Where is that lavender-freshness-ball...
BREF LAVENDER PARADISE
Clear and strong branding for a maximum visibility.
BREF LAVENDER PARADISE
With the Lavender-coupon people got an extra chance for an instant win.
BREF LAVENDER PARADISE
Bref Power Activ' Provence-hosts with clear branding.
BREF LAVENDER PARADISE
The target of families with children was clearly reached.
BREF LAVENDER PARADISE
Scratch & Win provided instant satisfaction: a 1 euro coupon, pack of Bref Power Activ' Lavender Fresh or delux giftbag!
BREF LAVENDER PARADISE
The delux giftbag with premium care products was the first price and daily win of the scratch & win action.