BINÔCHE EYEWEAR BOOTH
BINÔCHE EYEWEAR BOOTH
The Binôche eyewear booth in Paris: a complete premium and fashionable experience created out of upcycled materials.
BINÔCHE EYEWEAR BOOTH
The concept included a comfortable and welcoming seating zone with warm lights and cozy athmosphere.
BINÔCHE EYEWEAR BOOTH
The eyewear display boxes were all backlighted to keep the attention on the product.
BINÔCHE EYEWEAR BOOTH
The key materials of the booth were reclaimed wood and metal concrete grids. With the mix of these materials we created a studio setting.
BINÔCHE EYEWEAR BOOTH
The modular Binôche booth premiered in Paris during the 2013 SILMO salon.
BINÔCHE EYEWEAR BOOTH
The product had to be the main focus. Large white horizontal and vertical surfaces showcased the Binôche glasses.
BINÔCHE EYEWEAR BOOTH
The showcase backwall can be used in different configurations.
BINÔCHE EYEWEAR BOOTH
The booth was designed to be easily transported in a single van.