ALPRO FOUNDATION PLANT BASED PLAN
We created an online concept based on a simple 3-step program designed to make you feel more energetic in 3 weeks time! Aside from the site's concept itself, we also
signed off on the site structure, interface design, development and copywriting.
ALPRO FOUNDATION PLANT BASED PLAN
A clean composition with a series of plant-based elements is the basis of the entire visual style. The graphic language was used in online as well as offline media and created a visual consistancy throughout different channels.
ALPRO FOUNDATION PLANT BASED PLAN
The book's content is based on useful and surprising science facts and practical tips for both health-conscious consumers and health professionals.
ALPRO FOUNDATION PLANT BASED PLAN
The 'Plant-based Plan' website is all about making Alpro Foundation's plan work for you. How can you adopt a more plant-based, healthier lifestyle without compromising on taste or quality? It's literally as easy as 1, 2, 3. For starters, advanced users as well as experts.
ALPRO FOUNDATION PLANT BASED PLAN
On different congresses throughout Europe, the Plant-Based Plan was launched towards professionals and students in the health care business.
ALPRO FOUNDATION PLANT BASED PLAN
Mo Ka helped to define the book's structure together with Alpro Foundation's dietitians and nutrition specialsists Lynne Garton and Dr. Janice Harland.
We created the design templates and also negotiated a book distribution deal with Lannoo Campus for Belgium, the Netherlands and the UK.
ALPRO FOUNDATION PLANT BASED PLAN
It all started with a vision: let's make the world a healthier place. This was the foundation for the Plant-based Plan!
ALPRO FOUNDATION PLANT BASED PLAN
The Plant-based Plan was launched in 4 countries and 4 languages:
Plant-based Plan
Plantaardig Plan
Vision Végétale
Der pflanzliche Plan
ALPRO FOUNDATION PLANT BASED PLAN
Lynne Garton, co-author of the Plant-Based Plan, is a renowned author on nutrition and an independent dietitian and nutritionist from the UK.
She worked for the NHS (National Health Service in the UK), different hospitals and in the pharmaceutical sector.